- Carbs: 20-50 g a day, about 5-10% of calories. That is roughly the carbs in one to three slices of bread.
- Fat and protein: about 70-75% of calories from fat, about 20% from protein.
- For fat loss: not better than other diets when calories and protein are matched. What decides it is which one you can stick to.
- Not for everyone: not without medical advice if you are pregnant, under 18, have an eating disorder history or take diabetes medication.
What is the keto diet?
The ketogenic diet cuts carbs so low that the body starts using ketones made from fat for energy instead of glucose. This is called ketosis, and it usually sets in at 20-50 g of carbs a day, after a few days. The ketogenic diet has long been used under medical supervision in epilepsy; weight control is the other area with the most research.
Keto diet macros and the low-carb diet
“Low carb” and “keto” are not the same. A low-carb diet usually means 50-130 g of carbs a day; keto is stricter still. The table shows the grams for a 2,000 kcal day:
| Diet | Carbs | Protein | Fat |
|---|---|---|---|
| Ketogenic | 20-50 g (about 5-10%) | 100 g (about 20%) | 156-167 g (70-75%) |
| Low carb | 50-130 g (about 10-26%) | 125 g (about 25%) | 100 g (about 45%) |
| Usual guidance (EFSA) | 225-300 g (45-60%) | no separate range | 44-78 g (20-35%) |
The limits vary a little between sources; these are the most common definitions. On keto you should not overdo protein, because part of it can turn into glucose; the usual plan takes about 20% of calories from protein.
What to eat and how many carbs are in it
On keto it is usual to count net carbs: carbs minus fibre. The table shows some common foods per 100 g:
| Food | Carbs (g) | Fibre (g) | Net (g) |
|---|---|---|---|
| Olive oil | 0 | 0 | 0 |
| Chicken breast | 0 | 0 | 0 |
| Eggs | 0.7 | 0 | 0.7 |
| Salmon fillet | 0 | 0 | 0 |
| Avocado | 8.5 | 6.7 | 1.8 |
| Baby spinach | 3.6 | 2.2 | 1.4 |
| Broccoli | 6.6 | 2.6 | 4 |
| Strawberries | 7.7 | 2 | 5.7 |
| Apple | 13.8 | 2.4 | 11.4 |
| Rolled oats | 67.7 | 10.1 | 57.6 |
| Cooked white rice | 28.2 | 0.4 | 27.8 |
| Wholegrain bread | 42.7 | 6 | 36.7 |
Oil, meat and fish are practically carb-free, and eggs have only 0.7 g per 100 g. Avocado is popular for its few net carbs, and leafy greens and broccoli fit easily. Oats, rice and bread can push you past 50 g in a single serving, and among fruit the berries are the friendliest.
The first weeks: adaptation and the “keto flu”
After the switch many people feel tired, headachy and irritable for a few days, known as the “keto flu”. Part of it is water loss and lower electrolytes (sodium, potassium, magnesium). Once past it, most people adapt within a few weeks. The scale moves fast at first, but much of that is water and glycogen, not fat. Less fibre can cause constipation, so keep vegetables on the plate. If you feel unwell for long, stop and see a doctor.
What the research shows: is keto better for fat loss?
The short answer: no, when calories and protein are matched. Hall and colleagues (2016) studied in a hospital ward, on a controlled diet, what happens when carbs drop to keto levels at the same calories: fat loss did not speed up. Hall and Guo’s 2017 pooled analysis of controlled feeding studies is similar: on lower-carb diets energy expenditure rose by at most a small amount, but fat loss was not greater, and if anything tipped slightly toward the lower-fat diets.
The early results are big because glycogen binds water, and that water goes too. Over the long run what decides is whether you can stick to it. Some people are helped by keto’s appetite-reducing effect, others find the strict carb limit hard to keep. In some people LDL cholesterol rises, which is why it is worth keeping under medical supervision.
Low-carb recipes from us
20 of our recipes are low-carb: at most 20 g of carbs a serving, 6 of them at most 10 g. All are high in protein, so this is “high-protein low carb” rather than classic keto: fat gives 25-50% of calories, not 70%. For the classic keto ratio, add oil, avocado and nuts.
| Recipe | kcal | Protein (g) | Carbs (g) | Fat (g) | Fat share of calories | Time |
|---|---|---|---|---|---|---|
| Turkey Lettuce Cups | 202 | 21 | 5 | 12 | 53% | 12 min |
| Parmesan Chicken & Asparagus | 341 | 47 | 7 | 13 | 34% | 25 min |
| Steak with Chimichurri | 378 | 43 | 8 | 20 | 48% | 20 min |
| Turkey Taco Lettuce Boats | 307 | 33 | 8 | 17 | 50% | 15 min |
| Smoked Salmon Cucumber Bites | 136 | 18 | 8 | 4 | 26% | 8 min |
| Creamy Spinach Chicken | 401 | 52 | 9 | 17 | 38% | 20 min |
| Garlic Chilli Prawn Courgetti | 311 | 43 | 11 | 11 | 32% | 15 min |
| Lemon Pepper Salmon & Greens | 391 | 35 | 11 | 23 | 53% | 20 min |
| Cottage Cheese Egg Muffins | 376 | 33 | 11 | 21 | 50% | 25 min |
| Chocolate Protein Mug Cake | 238 | 28 | 11 | 11 | 42% | 5 min |
| Garlic Prawn & Avocado Salad | 301 | 34 | 12 | 15 | 45% | 12 min |
| Tandoori-style Chicken Skewers | 301 | 48 | 14 | 5 | 15% | 25 min |
| Chicken Courgetti with Tomato & Basil | 370 | 43 | 14 | 16 | 39% | 20 min |
| Chicken Avocado Salad | 336 | 33 | 14 | 18 | 48% | 15 min |
| Chilli Lime Edamame | 214 | 18 | 15 | 11 | 46% | 8 min |
| Korean Beef Lettuce Wraps | 294 | 33 | 17 | 11 | 34% | 15 min |
| Lemon Garlic Chicken & Greens | 351 | 44 | 18 | 12 | 31% | 20 min |
| Tuna Rice Cakes | 187 | 25 | 18 | 1 | 5% | 5 min |
| Herby Yogurt Dip & Veg | 143 | 17 | 18 | 1 | 6% | 5 min |
| Chicken Fajita Traybake | 364 | 43 | 19 | 13 | 32% | 30 min |



A sample day from our low-carb recipes
The day below has 39 g of carbs, so it sits within the keto range; 139 g of protein and 1,315 kcal. Fat gives 47% of calories. To push the fat share up, two tablespoons of olive oil and half an avocado take you further: about 1,723 kcal, fat at 58% of calories, but protein is still high, so it will not be classic keto.
| Meal | Recipe | kcal | Protein (g) | Carbs (g) | Fat (g) |
|---|---|---|---|---|---|
| Breakfast | Cottage Cheese Egg Muffins | 376 | 33 | 11 | 21 |
| Lunch | Chicken Avocado Salad | 336 | 33 | 14 | 18 |
| Dinner | Creamy Spinach Chicken | 401 | 52 | 9 | 17 |
| Snack | Turkey Lettuce Cups | 202 | 21 | 5 | 12 |
| Total | 1315 | 139 | 39 | 68 |
Who should not do the keto diet?
If you take medication, especially for blood pressure or diabetes, cutting carbs suddenly can mean the dose has to change, and that is a doctor’s decision. A less strict, lower-carb diet is a safe starting point for most healthy adults, but there too calories and protein decide. Our weight loss guide covers the general steps.
Frequently asked questions
What is the ketogenic diet?
A diet with very few carbs (20-50 g a day), moderate protein and lots of fat, which makes the body produce ketones for energy. It has long been used under medical supervision in epilepsy.
How many carbs can you have on keto?
Usually 20-50 g a day, about 5-10% of calories. The exact limit varies: some people stay in ketosis above 50 g, for others even 30 g is too much.
What is the difference between low carb and keto?
A low-carb diet is usually 50-130 g of carbs a day; keto is stricter at 20-50 g. Low carb is more flexible and easier for most people to keep.
Can you lose weight on keto?
Yes, but not better than on other diets when calories and protein are the same. Most of the quick early loss is water and glycogen.
Where can I find low-carb recipes?
We have 20 low-carb recipes (at most 20 g of carbs a serving), for example Turkey Lettuce Cups, Parmesan Chicken & Asparagus and Steak with Chimichurri. The low-carb recipes also have their own category.
What are net carbs?
Carbs minus fibre, since the body does not use fibre as glucose. Many people on keto count these.
Who should not do keto?
Not without medical advice if you are pregnant or breastfeeding, under 18, have or struggle with an eating disorder, take diabetes medication or blood pressure medication, or have kidney, liver, pancreas or gallbladder disease.
Sources
- Hall KD, Guo J. Obesity energetics: body weight regulation and the effects of diet composition. Gastroenterology 2017;152:1718-27
- Hall KD et al. Energy expenditure and body composition changes after an isocaloric ketogenic diet in overweight and obese men. Am J Clin Nutr 2016;104:324-33
- Paoli A et al. Beyond weight loss: a review of the therapeutic uses of very-low-carbohydrate (ketogenic) diets. Eur J Clin Nutr 2013;67:789-96
- EFSA: Scientific opinion on dietary reference values for carbohydrates and dietary fibre (2010)
- USDA FoodData Central